Tag Archives: small business accounting

Use numbers to let your company sell itself.

One of the many obstacles of running a successful small business is keeping the books in order. Any business that plans on growing at some point, must be able to show numbers that speak for your company. The problem with accounting is it is backwards from how the average entrepreneur is wired. Most entrepreneurs and small business owners of forward thinkers: ready to close on the sell.

English: business,accounts,accountant,office,b...

English: business,accounts,accountant,office,boss,manager,money,finance,profit,staff,employ,money,it,pc,internet,computer,it,broadband,chip,software,hardware,hr,interview,research,marketing,pr,advertising,ad,advert,selling,sales,target,budget hr,interview,business,office,boss,finance,profit,staff,employ. (Photo credit: Wikipedia)

Most entrepreneurs are focused on one thing: selling a product or service to the public. Getting the consumer to close on the deal is the focal point of all other efforts in business. At least I dare say the majority of all other efforts. Larger companies even hire experts to develop strategies and techniques all in an effort to help “sell” their product or service. All of this is forward thinking: if I do this now, this will happen later.

Whereas the accounting field involves a greater amount of backward thinking: this caused that. The word accounting implies matching up the present with events of the past..aka “accounting” for something.Whereas most entrepreneurs sell their products and services based on how it can help the consumer in the future. The before mentioned sales-strategies all have the same flow of Q&A. Ideally the Q&A would flow like a conversation between friends. But instead of friends, the conversation is between producer and niche client consumer.

  • What product / service does my company sell? 
  • Who needs that particular product or service?
  • Develop content explaining how my company solves that particular/niche need

Again all of this is forward. Whereas the accountant is looking from the other end of the barrel. Maybe that explains why most of them are viewed as being boring. It’s much more eventful to do the shopping than to review the receipt . Yet suffice it to say, both ways will have a record  of where the person/company has been/ is going. Though less eventful, I prefer the receipt.

With a lot less involvement, an accountant can use numbers to let your company speak for and sell itself. Whether your a “Solo-preneur”, startup, or getting ready for your IPO, no company can continue to operate without a good accountant for too long. So stop chipping into the sales fund at the expense of your company’s accounting fund.

Companies like MP Advisory Group, Inc. are being introduced to the market as a way for entrepreneurs and small business owners to have the best of both worlds. The access to top-notch accounting and financial professionals who usually are reserved for the larger, higher paying corporations yet at minimal costs. So what if you include your dinner expense if your client is a fortune 500 company? The company executives are going to write it off, so why shouldn’t the little guy get his little piece? Besides, if they REALLY do have as good of an accounting program as they claim to offer the SMB community, then shouldn’t they catch the unnecessary  business expense?

If your an entrepreneur or small business owner, then you really cant afford not call MP Advisory Group, Inc. Or any company like them. Besides the phone conversation costs you nothing. Of all the times you have been solicited to, allow a company the chance to actually talk about something you need… for FREE. Even if you don’t use them, starting the search for an outside accountant to have in place just for the sake of an external audit, is always something that is helping your company move in the direction of sustained-growth.

As I would tell anyone, client or not, it is always better that YOU be the one who is in control of the audit – Not Uncle Sam. Who tends to only care or revenues and tax percentages thereof.